Beyonce – $50 Million
There’s no denying Beyonce is one of today’s most prominent celebrities. Not only is this lady gifted, but she is also passionate. She has a huge fan base, and Pepsi was prepared to spend $50 million on her behalf. As you’ve seen, hiring someone with such a fantastic voice and gorgeous looks costs a lot! The soda company had no hesitations over spending so much money to have her be the brand’s ambassador. Tragically, it wasn’t the best decision Pepsi ever made. Ultimately, sales only tumbled by 4 – 7%. Oops.

Beyonce – $50 Million