There’s A Reason Why Some Coca-Cola Bottles Have Yellow Caps

A Color That Pops

It’s easy to see why the yellow caps are so prominent. They are in opposition to a color scheme that has been popular for over a century. The sunny shade really pops with the scarlet label. The caps, on the other hand, are unlikely to be as prominent in the South Pacific. This was especially true in 2014 when Coca-Cola appeared to feel the need to shake things up.

A Color That Pops