Office Depot
An office supplier, Office Depot just dropped a 7% decrease in revenue to $10.2 billion in 2017. Instead of concentrating solely on retail sales, CEO Gerry Smith says they’ll also begin to offer services. The move has already lifted the top-line of the company. Office Depot also provides a business-to-business service, a subscription system called “BizBox.”
Vitamin Shoppe
Vitamin Shoppe has similar problems to GNC. They have restored their e-commerce business and now have a subscription program in the workplace to fix these issues. But in 2017, its top-of-the-line revenues fell to $1.2 billion, down 8.5 percent. The decline in the popularity of the malls, as well as the rise in the number of rivals, is the reason why Vitamin Shoppe is in this predicament today. Let’s hope that expanding their ranges, launching distribution services, and doing marketing events would help them get out of the way.