The Beloved Logo
According to Coke’s website, Robinson explained, “The two Cs would look well in advertising.” Well, he wasn’t entirely wrong. After naming the beverage, he created the famous Coca-Cola logo, which was registered as a trademark in 1893. Although there have been a few small changes over the years, the design had largely remained the same when Robinson first drew it on paper. That’s more than a century’s worth of history!
The Beloved Logo
ADVERTISEMENT
