Not Their First Time
When the pair of businessmen opened the club back in 1977, they did not think the disco-themed club was going to be such a big hit. Rubell and Schrager bought an old CBS TV studio and converted it into a musical light bonanza. They used the old lighting from the building as dancing features, painted the ceiling with black paint, and created their very own wonderland. However, there was just one thing they had to get: alcohol. Liquor licenses are much harder to obtain than a driver’s license. They had a difficult time going about it. Since opening night was coming, they had to do something quickly.
Not Their First Time
One-Day Catering Permits
Since it was so hard to obtain a license, Steve Rubell and Ian Schrager opted to get catering permits instead. The club needed some booze and this was one way to get around the license laws. They launched the company under the name “Broadway Catering Corp”, which was how they got the crates of alcohol to serve their guests. The Liquor State Authorities eventually got suspicious of their behavior and asked them why a disco club needed all those catering permits. That was when the music stopped, and the police raided the night club. It was at that moment when everything started to fall apart for Studio 54.
One-Day Catering Permits
