The Beloved Logo
According to Coke’s website, Robinson explained, “The two Cs would look well in advertising.” Well, he wasn’t entirely wrong. After naming the beverage, he created the famous Coca-Cola logo, which was registered as a trademark in 1893. Although there have been a few small changes over the years, the design had largely remained the same when Robinson first drew it on paper. That’s more than a century’s worth of history!
Still Around Over A Century Later
We’re not sure how Pemberton or Robinson would have reacted if they’d been told their work will be around for another 100 years. If it were up to us, we’d be astonished, if not outright shocked. Only a few people are capable of achieving such feats. But what about the classic red and white combination? When was Coca-Cola the first to use it? It happened when the company was still in its infancy, to be sure.