Wall Painting Ads
In the 1890s, Coca-Cola used wall paintings to promote the beverage. Even back then, it appears that the young corporation had a good understanding of its branding. The murals were painted on a red background with white text. Does this ring a bell? You might believe that this was the tipping point, but it wasn’t. And you’d be shocked to learn how Coca-hues Cola’s of red and white came to be.
Wall Painting Ads
For Taxes
According to a company spokesperson in a 2018 interview with Business Insider, “From the mid-1890s, we began painting our barrels red so that tax agents could distinguish them from alcohol during transport.” Since then, the hues have remained. When you think about it, Coca-Cola’s use of the color red isn’t particularly compelling. It’s all a bit of a fluke. So, which red does the beverage powerhouse prefer?
For Taxes
